Sample Startup Pitch Deck!

Sergio Marrero
1 min readMay 4, 2016

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The main slides of our pitch deck

Are you launching a startup and putting together a pitch deck? Here are the key slides you need to make sure your presentation is solid:

  1. Problem
  2. Solution
  3. Business model (how you make money)
  4. Market size
  5. Go to market (how do you get to customers)
  6. Finances
  7. Competition
  8. Progress / Traction
  9. Team
  10. Next steps
  11. Ask

Here is the pitch deck for Caila as an example of what one looks like. Every pitch deck is different. We did not include a finance slide. Take a look!

Pitch decks are living documents. Why? Because it is a snapshot of where your company is at a given point in time (which is why we left out the financial slide). A critique on our own deck: Our ‘go to market’ slide for ALEX can be more descriptive and include details of how we are going to reach out target market including Customer Acquisition Cost (CAC) and Lifetime Customer Value (LCV or LTV). We are working on this. Also the ask could be more defined depending on your audience. If you are pitching to investors you should include a specific dollar amount and what you are using it for.

Sergio Marrero

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Sergio Marrero
Sergio Marrero

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